La fórmula del éxito

B = V × C × L

Jackob Nielsen

• B = amount of business done by the site (total de negocio creado por el sitio)
• V = unique visitors coming to the site (Número de visitantes únicos)
• C = conversion rate (the percentage of visitors who become customers); note that the concept of conversion applies not only to ecommerce sites, but to any site where there is something you want users to do. (ratio de conversión)
• L = loyalty rate (the degree to which customers return to conduct repeat business) (tasa de lealtad)