B = V × C × L

Jackob Nielsen

  • B = amount of business done by the site (total de negocio creado por el sitio)
  • V = unique visitors coming to the site (Número de visitantes únicos)
  • C = conversion rate (the percentage of visitors who become customers); note that the concept of conversion applies not only to ecommerce sites, but to any site where there is something you want users to do. (ratio de conversión)
  • L = loyalty rate (the degree to which customers return to conduct repeat business) (tasa de lealtad)

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